1. Keep Your Sales Email Short & Sweet

Writing a long sales email can be detrimental, causing prospects to delete or ignore it. The key is to write emails that are simple and to the point. If your email requires constant scrolling, there’s a good chance it will end up in the trash.

2. Call To Action

If you’re writing a sales email to a prospect, chances are you are expecting something from them. Ask yourself a few questions while drafting your email – why are you sending this email? What is your expected outcome?

3. Don't Be Afraid To Give Deadlines

If you are expecting a response in regards to a proposal, give a deadline. Of course, do it tastefully. Don’t make it seem like an ultimatum. You want to yield some sense of urgency, while adding some friendly pressure to ensure the process moves forward.

Try something like this:

“Here’s our proposal based on the details we discussed today. These terms are valid until close of play Thursday. I look forward to hearing from you before then.”

4. Use New Technology

There are many new sales technologies available to make email communication more efficient. Email trackers can help salespeople determine sales email effectiveness as well as learn the habits of potential clients.

Let’s say you sent a proposal to a prospect via email. With an email tracker, you can see whether that email has been opened and the type of activity it might be generating – was it opened several times? Forwarded to co-workers?

5. Email Opens

A great source of information is seeing when emails are most commonly opened which in turn allows you to know the optimum time to send future emails